About this site

Chasing the Signal is a nod to an old experience — tuning a shortwave radio, turning the dial slowly through bursts of static and half-heard transmissions, until suddenly the noise dropped away and a clear voice came through. That moment, when the signal locks in, is what this site is all about.

The name is a throwback — a ham radio reference, a shortwave reference — to that fundamental challenge of separating what matters from everything that doesn't. Because if there's one thing that defines the world we're living in right now, it's noise.

Technology Without Purpose Is Just More Noise

I've been in the technology industry for 35 years. And if there's one tenant I've carried through all of it, it's this: we don't use technology for technology's sake.

It sounds simple. It's not always practiced that way.

When you adopt technology because it's new, because it's exciting, because everyone else is doing it — without asking what problem it actually solves — you're not adding value. You're adding to the noise. You're making the signal harder to find, not easier.

The whole premise of this site is to push back against that. To ask the harder question: what's the actual value here? What are we really trying to accomplish? And how do we cut through the field of noise to get there?

What We Cover

Right now, everything in the technology world is evolving around artificial intelligence. That's not an accident — it's where the conversation is, and it's a space with a long history worth exploring honestly. So that's going to be a significant thread running through this.

But the lens of signal vs. noise applies everywhere. To how organizations make decisions. To how we consume information. To how we evaluate tools and platforms and trends. The context will shift; the filter stays the same.

We also bring in guest authors and contributors — people with perspectives and experiences worth hearing. Because the best signals often come from unexpected places.

Thanks for being here. Let's see what we can tune in.